Privacy policy

INTRODUCTION

DEMO DAYS powered by Matexpo, hereinafter referred to as DEMO DAYS, has a strict privacy policy. We take your privacy very seriously and handle your personal information with care. This privacy statement, which applies to the websites of DEMO DAYS and the companies associated with DEMO DAYS, explains how we handle the data of prospects, customers and partners.

DEMO DAYS complies with the requirements of the Personal Data Protection Act and other applicable privacy legislation. The privacy statement applies to all personal data obtained via the DEMO DAYS websites or via another DEMO DAYS channel and is in line with the new European GDPR legislation on the processing and protection of personal data.

Please be aware that DEMO DAYS is not responsible for the privacy policies of other sites and sources. DEMO DAYS respects the privacy of all users of its site and ensures that the personal information you provide is treated confidentially.

Matexpo BV, organiser of DEMO DAYS powered by Matexpo, located at President Kennedypark 31B - 8500 Kortrijk, is responsible for the processing of personal data as set out in this privacy statement.

1) WHY THIS PRIVACY POLICY?

Matexpo BV collects personal data because you use our services and/or because you provide this data to us yourself. This personal data can be used for all kinds of purposes. With this privacy statement, we want to inform users about the responsible parties, the processing purposes and the processing operations. The privacy statement also explains how personal data that we collect about you through or from you is processed and protected by Matexpo BV. By using our website, you agree that DEMO DAYS may collect, store and use your information as described below. If you do not agree to these terms, you must immediately terminate your access to the website and refrain from further activity on the site.

The processing operations are always carried out in accordance with the relevant (Belgian and European) legislation, and more specifically the Act of 8 December 1992 on the protection of privacy with regard to the processing of personal data (Privacy Act). For more information, please refer to the website of the supervisory authority: https://www.privacycommission.be.

The privacy statement forms an integral part of our General Terms and Conditions. The user is deemed to have taken note of this. By using the website and/or services, the user gives his implicit consent to the processing of data in accordance with this privacy statement.

Given the current state of technology, it is not possible to make a projection of our future processing operations. The content of this privacy statement is therefore subject to change at any time. Users are expected to take note of the content of this privacy statement on a regular basis.

2) WHO IS RESPONSABLE FOR DATA PROCESSING?

The website www.demodays2026.be (hereinafter referred to as ‘website’) and all subdomains are managed by:
Matexpo BV – President Kennedypark 31B – 8500 Kortrijk
T +32 (0)56 98 07 60 – info@demodays2026.be
Company number: BE 0719.754.846

3) PERSONAL DATA WE COLLECT OR PROCESS

As part of our services, DEMO DAYS powered by Matexpo records data from exhibitors and potential exhibitors, as well as visitors and potential visitors. Matexpo BV processes personal data about you because you use our services and/or because you provide this data to us yourself.

DEMO DAYS powered by Matexpo collects information from the website in two ways: (1) passively (e.g. via cookies and similar technology), and (2) actively (e.g. when you send us an email request).

When you visit our website, we automatically collect some information from your computer. The information includes:
Information about your computer (device type), including (where available) your IP address, operating system and browser type. This is used for system administration, to filter traffic, to look up user domains and to report statistics.

Details of your visits to our website and the resources you use (including but not limited to traffic data, location data, weblogs and other communication data).

3.1 Use of our services

We also collect information when you voluntarily submit it to us. When you sign up for one of our services, we ask you to provide personal data. We may ask you for the following personal data: surname, first name, telephone number, address, language and email address. The data is used to perform the service correctly and to comply with contractual provisions, where applicable to process payments, and for other services and internal operations of The Fair Experts group.  The data is stored on Matexpo BV's (a company under the holding company The Fair Experts) own secure servers or those of a third party. We will not combine this data with other personal data that we have access to.

For example,

• Information you provide by submitting forms on our website. This includes registration to use the site, use of services, newsletters and alerts, surveys if the user decides to leave their details, various technical means, including cookies and log information, registration for an event, or applying for a job. Pages that collect this type of information may provide further explanation as to why your data is required and how it will be used. It is entirely up to you whether you wish to provide it.
• Information you provide to us when you wish to do business with us.
• If you contact us, we may keep a record of that correspondence.
• Responses to surveys we distribute in which you choose to participate.
• Any messages, comments or other content you upload or post on a DEMO DAYS website.
• When this information relates to or identifies you, we will treat it as “personal data”.

Below is an overview of the personal data we process:

• First and last name
• Email address
• Gender
• Language
• Job title
• Address details
• Sector

3.2 COMMUNICATION

When you send us an email or other messages, we may retain those messages. Sometimes we ask you for personal information that is relevant to the situation in question. The personal information we may request includes your surname, first name, telephone number, address, language and email address. This enables us to process your questions and respond to your requests. The data is stored on our own secure servers or those of a third party. We will not combine this data with other personal data that we have access to.

Personal data of (potential) visitors and (potential) exhibitors may be used to inform them about DEMO DAYS powered by Matexpo and about products and services from carefully selected third parties. Exhibitor data may also be used for publication in the exhibition catalogue.

The user largely determines the quality and quantity of personal data provided via www.demodays2026.be. Data processing will be more extensive as the use of the website and services increases.

4) SPECIAL AND/OR SENSITIVE PERSONAL DATA THAT WE PROCESS

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years of age. Unless they have permission from their parents or guardian. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you are convinced that we have collected personal data about a minor without such consent, please contact us at info@demodays2026.be, and we will delete this information.

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years of age. Unless they have permission from their parents or guardian. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you are convinced that we have collected personal data about a minor without such consent, please contact us at info@demodays2026.be, and we will delete this information.

Under no circumstances do we collect and process personal data that is classified as sensitive. If we attempt to collect such data, we will ask you to expressly agree to our proposed use of the data. If you provide us with unsolicited sensitive personal data, you agree to our use of that data in accordance with applicable law. The term ‘sensitive personal data’ refers to the various categories of personal data identified by European and other data privacy laws as requiring special treatment, including in some cases the need to obtain explicit consent. These categories include personal identification numbers, data concerning personality and private life, financial account information, racial or ethnic origin, nationality, political opinions, membership of political parties or movements, religious, philosophical or other similar beliefs, membership of a trade union or professional or trade association, physical or mental health, biometric or genetic data, addictions, sexual life, property matters or criminal record (including information about suspected criminal activities).

5) FOR WHAT PURPOSE AND ON WHAT BASIS DO WE PROCESS PERSONAL DATA?

DEMO DAYS powered by Matexpo processes the collected personal data to identify you and, if necessary, to contact you and offer you optimal service. Matexpo BV processes your personal data for the following purposes:

• Processing payments
• Sending newsletters and/or other advertising: only after opt-in
• Correct access to and use of the website and services
• Sending various commercial and non-commercial messages, both on our own behalf and on behalf of partners
• Sending out and analysing surveys or research questionnaires
• Contact by telephone or email
• Informing about changes to services and products
• Offering the possibility to create an account
• Building interest profiles for use in advertising
• Personalising your site experience
• Processing job applications you submit
• Determining your suitability as a DEMO DAYS business partner
• Responding to technical questions you submit and requesting clarification if necessary
• Contact you for marketing purposes (with your consent, if necessary)

DEMO DAYS may send a newsletter to existing customers based on the legitimate interest of the company. Visitors to DEMO DAYS, potential visitors and the like are not considered customers. They must first give their consent to receive a newsletter via an opt-in.

6) CONSENT FOR PROCESSING PERSONAL DATA

By providing your personal data, you expressly authorise DEMO DAYS to process it for the purposes mentioned above. If DEMO DAYS wishes to process your personal data for other purposes or pass it on to organisations or companies with which it collaborates, it will ask for your express consent and you may object to this.

The personal data collected by DEMO DAYS may be transferred or shared within the entire Matexpo BV organisation.

7) AUTOMATED DECISION-MAKING

Matexpo BV does not make decisions based on automated processing on matters that can have (significant) consequences for individuals. These are decisions taken by computer programmes or systems, without involving a human being (for example, an employee of Matexpo BV).

8) HOW LONG WE STORE PERSONAL DATA

Matexpo BV does not retain personal data longer than necessary for the purpose for which it was provided or as required by law. Personal data will be removed from our files after a maximum of 5 years of inactivity.

9) IS PERSONAL DATA SHARED WITH THIRD PARTIES?

We will not disclose your personal data to third parties under any circumstances, except where this is necessary for the performance of agreements between you and us or to comply with any legal obligation. In some cases, the information may be shared internally, in which case our employees are also obliged to respect the confidentiality of your data.

In addition, your personal data will be passed on to external service providers that we use, but these service providers are not permitted to use this personal data in any way. A processing agreement has been concluded with each of them. We naturally make the necessary arrangements with these parties to guarantee the security of your personal data.

DEMO DAYS will call on certain agencies/actors for email marketing, invoicing, reorders and direct mailing. The data processed for this purpose are surname, first name, language, gender and email address.

Furthermore, DEMO DAYS will not disclose the information you provide to third parties, unless this is legally required and permitted. We may also share personal data with third parties if you give us your written consent to do so. You have the right to withdraw this consent at any time. We do not disclose personal data to parties located outside the EU.

a) Actual processors

Matexpo BV may use various external parties for the effective processing of personal data. These external parties act exclusively on behalf of Matexpo BV and are referred to as ‘actual processors’. Matexpo BV can provide the following guarantees regarding data processing:

• Actual processors are only appointed after a comparative selection process in which high-quality and secure processing is paramount.
• Matexpo BV has made clear agreements in its contract with the actual processor regarding the quality of data processing.
• The actual processor may only use the data for the purposes specified by Matexpo BV.

Your personal data will never be processed by an actual processor who does not endorse or guarantee the European principles on the protection of personal data.

Actual processors have specialised knowledge of data processing. These processors are therefore free to choose between different techniques and procedures, for which they bear full responsibility.

b) Other responsible processors

Our website uses various third-party integrations. Through these integrations, third parties collect personal data that they can then use for their own processing operations.

The following parties are designated as responsible processors:

• Google Analytics (Alphabet)
• Facebook & Instagram (Meta)
• LinkedIn (Microsoft)

Matexpo BV is not involved in the processing activities of these third parties. The user is expected to read the privacy statements of the third parties for more information about the purposes of the processing.

c) Disclosure pursuant to a court order or applicable regulation

DEMO DAYS may be held to provide full or partial insight into the personal data processed on the basis of a court order, an order from a competent public authority or applicable regulations. Matexpo BV will always guarantee a certain degree of restraint with regard to data insight, but within the limits of the order to provide insight.

10) COOKIES, OR SIMILAR TECHNOLOGIES, THAT WE USE

Matexpo BV uses functional, analytical and tracking cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website. Matexpo BV uses cookies with a purely technical functionality. These ensure that the website works properly and that, for example, your preferred settings are remembered. These cookies are also used to make the website work properly and to optimise it. In addition, we place cookies that track your surfing behaviour so that we can offer customised content and advertisements. When you first visited our website, we already informed you about these cookies and asked for your permission to place them. You can opt out of cookies by setting your internet browser so that it no longer stores cookies. In addition, you can also delete all information previously stored via your browser settings.

More information on how to enable or disable cookies for:

• Internet Explorer: http://windows.microsoft.com/nl-be/internet-explorer/delete-manage-cookies#ie=ie-11
• Safari: https://support.apple.com/nl-be/HT201265
• Mozilla Firefox: https://support.mozilla.org/nl/kb/cookies-in-en-uitschakelen-websites-voorkeuren
• Google Chrome: https://support.google.com/chrome/answer/95647?hl=nl
  

Cookies are also placed on this website by third parties. These include advertisers and/or social media companies.
Below is an overview:

SESSION ID

GOOGLE ANALYTICS

More information: https://www.google.com/policies/privacy/

To disable Google Analytics tracking for all websites, please visit the following page: https://tools.google.com/dlpage/gaoptout

ADDTHIS

More information: https://www.addthis.com/privacy/privacy-policy

11) WHAT RIGHTS DOES THE USER HAVE? VIEWING, MODIFYING OR DELETING DATA

Right to access, correct and delete personal data: you have the right to view the data that DEMO DAYS has registered about you and to have any inaccurate or incomplete data corrected. In addition, you may request that your personal data be deleted from the DEMO DAYS database at any time. You can do this yourself via the personal settings in your account. You can also contact DEMO DAYS by email (info@demodays2026.be) or by letter. If you wish to unsubscribe from our mailing list, please use the opt-out option included in every mailing or contact us at info@demodays2026.be.

www.demodays2026.be makes every effort to ensure that personal data is processed in accordance with legal requirements. The processing is carried out with particular attention to:

• The processing is carried out in a fair and lawful manner for specific, explicitly defined and legitimate purposes;
• The processing operations are adequate, relevant and not excessive in relation to the specific purposes;
• The personal data are not stored for longer than is necessary for the purposes.
• DEMO DAYS takes the best possible security measures to prevent third parties from misusing your personal data.

In addition, you also have the right to withdraw your consent to the data processing or to object to the processing of your personal data by our company or one of our processors, and you have the right to data portability. This means that you can submit a request to us to send the personal data we have about you in a computer file to you or another organisation specified by you. If you wish to exercise your right to object and/or right to data portability or if you have any other questions/comments about data processing, please send a specified request to info@demodays2026.be.

We may ask you to identify yourself before we can comply with the aforementioned requests. This request must be accompanied by proof of identity, preferably by means of a copy of your identity card. In this copy, black out your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport) and national registration number (INSZ). This is to protect your privacy.

If the conditions are met, Matexpo BV is obliged to comply within 30 days of receiving the request. If Matexpo BV does not respond, refuses or if the response is unsatisfactory, the user can always contact the privacy commission to obtain compliance with their rights.

DEMO DAYS cannot be held liable for any direct or indirect damage resulting from the use of this website or the information made available on or via the site, including, without limitation, all losses, work interruptions, damage to your programmes or other data on the computer system, or to your equipment or programmes.

a) Right of access

The user has the right to know whether or not data concerning him is being processed, as well as to receive at least information about the purposes of this processing, the categories of data to which this processing relates and the categories of recipients to whom the data is provided.

Matexpo BV retains a certain margin of discretion regarding the exercise of the right of access. Matexpo BV is not obliged to grant the user access to his specific file containing personal data, nor is it obliged to provide the user with a copy of this file.

The period for correct access may be extended to 30 days after receipt of the request, in accordance with the legal provisions.

b) Right of objection and correction

The user is entitled to have any incorrect personal data relating to him corrected free of charge.

The user is also entitled to object to the processing of data relating to him on compelling and legitimate grounds relating to his particular situation.

If the personal data is obtained for direct marketing purposes, the data subject may object, free of charge and without giving any reason, to the proposed processing of personal data relating to him.

12) CLICK BEHAVIOUR AND IP ADDRESS

The DEMO DAYS website tracks general visitor data without identifying visitors. The purpose of this is to optimise the website. This data can also be used to place more targeted information on the site. In this way, DEMO DAYS can further optimise its services to you. To do this, DEMO DAYS also uses your computer's IP address. This IP address is a number that is automatically assigned to your computer when you visit the internet. This number is used to process sessions and can be used to see how the website is being used and to compile analyses and reports.

Targeted emails - We send emails to people with whom we want to develop or maintain a relationship. Our targeted email messages usually contain cookies and similar technologies that enable us to know whether you open, read or delete the message, and links that you can click on. When you click on a link in an email you receive from DEMO DAYS, you will be asked to allow cookies.

13) HOW WE SECURE PERSONAL DATA

Matexpo BV takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised modification.

Matexpo BV strives to protect your personal data as well as possible. This is done through both technical and organisational measures. For example, we have taken the following measures:

• All persons who may access your data on behalf of DEMO DAYS are bound to confidentiality. 
• We apply a username and password policy on all our systems.
• Backups of personal data are made so that it can be restored in the event of physical or technical incidents.
• Our employees are informed about the importance of protecting personal data.

The personal data collected by DEMO DAYS is stored in a secure environment that is not accessible to the public. The file can only be consulted by a limited number of persons employed by DEMO DAYS who need this information for the performance of their duties. The information will be processed for internal purposes only. As a rule, DEMO DAYS does not pass on personal data to third parties, except to comply with legal obligations and in the event of an explicit request from the judicial authorities or police services. In the exceptional case that DEMO DAYS does pass on personal data to organisations or companies with which it collaborates, this will be explicitly stated or your consent will be explicitly requested.

Our website may from time to time contain links to and from the websites of our partners, advertisers and affiliates. If you follow a link to any of these sites, please note that these sites have their own privacy policies and that we do not accept any responsibility or liability for these policies or these sites. Please check these policies before you submit any personal data to these sites. DEMO DAYS assumes that these third parties also comply with the new GDPR regulations.

DEMO DAYS also uses mobile applications, which have their own privacy statements. If a DEMO DAYS app does not have its own privacy statement, this privacy statement applies.

If you feel that your data is not properly secured or there are indications of misuse, please contact our customer service department or send an email to info@demodays2026.be.

14) CHANGES AND QUESTIONS REGARDING THIS PRIVACY STATEMENT

We regularly check our compliance with this privacy policy. Do you have any questions about how DEMO DAYS handles your data? Feel free to ask them via:

Matexpo BV
President Kennedypark 31B
8500 Kortrijk
056/98.07.60
info@demodays2026.be

If you have a complaint about the processing of your personal data, please contact us directly. You always have the right to lodge a complaint with the Privacy Commission, which is the supervisory authority in the field of privacy protection. www.privacycommission.be/nl

Matexpo BV reserves the right to make changes to this privacy statement at any time. We will implement the changes on this page. Therefore, please check this privacy statement regularly for the most recent version. This page was last updated on 2nd December 2025.